Official · by Anthropic

Brand guidelines Claude skill

The Brand guidelines skill lets an AI assistant use Anthropic's official palette and type styles so outputs align with its visual identity.

  • Apache-2.0 licence
  • ★ 182,168 on GitHub (whole repository)
  • Verified against its source 19 Oct 2026

What the Brand guidelines skill does

The skill enables the assistant to format papers, presentations, and similar deliverables using Anthropic's palette, including heading and body typefaces plus accent shades. It is meant to be invoked when requests involve branding, stylistic rules, visual layout, or corporate design norms. If bespoke fonts cannot be loaded, it substitutes Arial or Georgia.

What it covers

  • Typography: Poppins headings, Lora body text with fallbacks
  • Automatic fallback to Arial and Georgia when custom fonts are unavailable
  • Cycles non-text shapes through orange, blue, and green accents
  • Applies RGB colors via python-pptx's RGBColor class

How to install it

In Claude Code

/plugin marketplace add anthropics/skills
/plugin install example-skills@anthropic-agent-skills

This plugin also installs: algorithmic-art, canvas-design, doc-coauthoring, frontend-design, internal-comms, mcp-builder, skill-creator, slack-gif-creator, theme-factory, web-artifacts-builder, webapp-testing.

Steps change between versions. Check the official instructions before you install.