Brevo

Brevo sends email and SMS campaigns, runs automations, and manages customer records, for small businesses and solopreneurs.

  • Free plan
  • API
  • Verified 17 Oct 2026

What Brevo does

Brevo is a platform for reaching customers by email and text message, with tools for automated campaigns, a built-in customer relationship management (CRM) system, live chat, and transactional email. Its AI content generator drafts email subject lines and copy, and its Aura AI agents cover marketing, sales, data analysis, and support. Brevo also offers an API and an MCP connection for ChatGPT and Claude.

Built for

  • Small businesses and entrepreneurs
  • Enterprises with 1M+ contacts
  • Individuals and solopreneurs

Key features

  • Drag & Drop email editor
  • Marketing automation with unlimited multi-step workflows (Standard plan and above)
  • AI content generator for email subject lines and copy
  • A/B testing of subject lines or content (Standard plan and above)
  • Additional channels: WhatsApp, Popups, Mobile & Web Push (Professional plan and above)
  • Brevo Mobile Wallet for loyalty cards and vouchers (Enterprise plan)
  • Aura AI agents for marketing, sales, data analysis and support
  • MCP for ChatGPT & Claude

Pros and cons

Pros

  • Brevo has a free plan that allows uploading contacts and sending up to 300 emails per day after account approval.
  • Brevo offers self-serve signup.
  • Brevo includes a drag and drop email editor and an AI content generator for subject lines and copy.
  • Brevo provides an API for connecting it to other systems.

Cons

  • Unlimited multi-step marketing automation workflows and A/B testing of subject lines or content require the Standard plan or higher.
  • WhatsApp, popups, and mobile and web push channels require the Professional plan or higher.
  • Brevo Mobile Wallet for loyalty cards and vouchers is available only on the Enterprise plan.
  • Enterprise pricing is not published and requires contacting sales.

Where Brevo is listed

Brevo is listed under AI email marketing tools in AI marketing tools.

CRM and sales automationCustomer support chatbotsEmail writingFor small business owners

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