beehiiv publishes, grows and monetizes newsletters with a website builder, for journalists, publishers, writers, founders and small businesses.
Free plan · Paid from $49/mo (billed annually) · Free trial
Mailchimp
Mailchimp: email and SMS marketing with AI-assisted content and automation for retail, professional services, non-profit, hospitality and digital product businesses.
- Free plan
- Verified 17 Oct 2026
What Mailchimp does
Mailchimp is an email and SMS marketing platform with AI-assisted content and automation. It offers generative AI features, audience growth and conversion funnel insights, enhanced automations, and customizable popup forms. Access is through self-serve signup.
Built for
- Professional services businesses
- Retail and e-commerce businesses
- Community organizations and non-profits
- Content or digital product businesses
- Hospitality, dining and events businesses
Key features
- Generative AI features
- Actionable insights into audience growth and conversion funnels
- Enhanced automations
- Customizable Popup forms
- Multivariate and A/B testing (Premium plan)
- Predictive segmentation (Premium plan)
- SMS campaigns as paid add-on in select countries
Pros and cons
Pros
- Mailchimp has a free plan limited to 250 contacts.
- Mailchimp includes generative AI features and enhanced automations.
- Mailchimp can be signed up for without contacting sales.
Cons
- Multivariate and A/B testing is available only on the Premium plan.
- Predictive segmentation is available only on the Premium plan.
- SMS campaigns are a paid add-on and are available only in select countries.
Where Mailchimp is listed
Mailchimp is listed under AI email marketing tools in AI marketing tools.
Mailchimp alternatives
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MailerLite runs email marketing, automations, landing pages and signup forms for creators and businesses, with a free plan and a freemium model.
Free plan · Paid plans: see official pricing · 14-day free trial
Brevo sends email and SMS campaigns, runs automations, and manages customer records, for small businesses and solopreneurs.
Free plan · Paid plans: see official pricing
Klaviyo combines customer data with email, SMS, RCS, WhatsApp and mobile push marketing, for enterprise brands and small businesses.
Free plan · Paid plans: see official pricing
GetResponse provides email marketing, automation, landing pages, and SMS tools for entrepreneurs, ecommerce stores, and global brands.
Paid from $15.58/mo (billed annually) · 14-day free trial