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Workflow · 5 steps · 13 tools

Make UGC and video ads with AI

Short video ads and UGC-style clips can now be made without hiring creators for every test. Here is how teams put them together with AI.

  1. Write the ad copy and creatives

    Draft hooks, scripts and visual variations to test.

    • Predis.aiCreates video, UGC, image and product ads from a product URL, text prompt or image, with ad sizing for Meta, TikTok, YouTube, LinkedIn and Pinterest. Free trial offered; Core plan is USD 19/month billed annually.
    • AdCreative.aiGenerates AI ad creatives, images, videos and copy, and can make ads from website URLs. Includes creative scoring and performance prediction. A free trial is offered.
    • The BriefMain job is ad creation: generates and adapts ads from a prompt, produces many size variations, and imports PSD and Figma files. Free trial and self-serve signup listed.
    All AI ad generators

  2. Use an AI presenter

    Have an AI avatar deliver the script in a UGC style.

    • HeyGenMain job is presenter and avatar videos, with Avatar V lip-sync avatars in 175+ languages, a Video Agent that builds videos from a prompt, and a free plan with 3 videos a month.
    • Colossyan CreatorTurns documents, decks, URLs and videos into presenter-led training videos and courses, with 300+ avatars, quizzes and branching paths. Has a free Starter plan and a free trial.
    • D-IDMain job is presenter and avatar videos: generates talking digital human videos from scripts, decks or documents, with voice cloning, 120+ languages and a real-time streaming API. Free trial and self-serve signup.
    All AI avatar video generators

  3. Add a voiceover

    Create voice tracks for versions without a presenter.

    • Fish AudioText to speech and voice cloning platform with emotion tags, speech-to-text and avatar lipsync. Has a free tier and a pay-as-you-go TTS API, and clones voices from short audio samples.
    • ElevenLabsText to speech across 90+ languages with controllable voices, plus music, sound effects, speech-to-text with speaker diarization and conversational agents. Free plan and TTS APIs available.
    • Murf AIAI voice platform with 200+ expressive voices in 35+ languages, conversational voice agents for calls and a TTS API with sub-100ms time-to-first-audio. Also offers video dubbing in 40+ languages.
    All AI voice generators

  4. Edit the ad

    Cut the ad to length for each platform.

    • KapwingWeb app for AI video creation and editing, with text-prompt video generation, automatic AI subtitles and Smart Cut to remove silences. Free plan includes 10 credits, with watermarked exports up to 4 minutes.
    • DescriptEdits video by editing its text, with Studio Sound noise removal and the Underlord AI co-editor on Hobbyist and above. Creates clips and highlights from long video. Free plan includes 100 one-time AI credits.
    • invideoAI agentic video editor on a multitrack timeline, with multiplayer editing and live cursors, storyboarding from a script, and search that finds footage moments by description. Basic annual plan from $4 per user.
    All AI video editors

  5. Add captions

    Add captions, since many people watch ads without sound.

    • HeyGenOffers video translation with lip-sync across 175+ languages and dialects, alongside avatar video creation. Has a free plan with 3 videos per month and a free trial.
    • KapwingGenerates subtitles automatically with AI and turns text layers into speech in a web editor. The free plan exports up to 4 minutes with a watermark.
    • OpusClipOffers AI animated captions in 20+ languages. Video dubbing is included on the Pro plan, which is USD 14.5/month billed annually. The tool also turns long videos into short clips.
    All AI dubbing tools

More workflows

The steps are our guidance. Each tool and its reason comes from our ranked lists, checked against the tool's own site. How DowseAI builds listings