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AI tool
ActiveCampaign
ActiveCampaign runs autonomous AI marketing agents across email, SMS and WhatsApp, with a free trial and self-serve signup.
What ActiveCampaign does
ActiveCampaign is an autonomous marketing platform that uses AI agents to handle email, SMS, WhatsApp and other marketing channels. It includes the Active Intelligence AI marketing agent workspace, WhatsApp automation, and predictive sending with conditional content. It also offers CRM automation and connects to more than 1,000 apps, and users can sign up self-serve and start a free trial.
Key features
- Active Intelligence AI marketing agent workspace
- WhatsApp automation
- SMS marketing automation (Add-on)
- Predictive sending and conditional content
- 1,000+ app integrations
Pros and cons
Pros
- Offers a free trial and self-serve signup, so users can start without contacting sales.
- Connects to more than 1,000 apps through its integrations.
- Covers email, SMS and WhatsApp marketing within one platform, with WhatsApp automation included.
- Includes predictive sending and conditional content for email campaigns.
Cons
- SMS marketing automation is sold as an add-on rather than included by default.
Where ActiveCampaign is listed
ActiveCampaign is listed under AI email marketing tools in AI marketing tools.
See Claude skills for marketing.
CRM and sales automationWorkflow automation
ActiveCampaign alternatives
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MailerLite covers email marketing with automations, landing pages, signup forms and websites in one place.
Free plan · Paid plans: see official pricing · 14-day free trial
Brevo covers email and SMS marketing, automation, CRM and live chat on one platform.
Free plan · Paid plans: see official pricing
Klaviyo unifies customer data and runs email, SMS, RCS, WhatsApp and mobile push campaigns from one customer profile.
Free plan · Paid plans: see official pricing
GetResponse offers email marketing and automation, plus landing pages, popups and SMS.
Paid from $15.58/mo (billed annually) · 14-day free trial