Community · by coreyhaines31

Content strategy Claude skill

The Content strategy skill helps an AI assistant decide which content to produce and which topics to cover, rather than just writing it.

MIT licence
★ 55,500 on GitHub (whole repository)
Verified against its source 19 Oct 2026

View SKILL.md Repository

What the Content strategy skill does

The assistant can help a user plan a content strategy, choose content to create, and identify topics to cover. It can organize topics into core pillars, score ideas, and map them to stages of the buyer's journey. It can also analyze keyword exports and suggest how to split a content calendar and distribute content.

What it covers

Plans content pillars and topic clusters
Classifies content as searchable, shareable, or both
Maps topics to buyer journey stages
Sets a 60/30/10 editorial calendar split
Covers content distribution and repurposing

How to install it

In Claude Code

/plugin marketplace add coreyhaines31/marketingskills

/plugin install marketing-skills

This plugin also installs: ab-testing, ad-creative, ads, ai-seo, analytics, aso, attribution, churn-prevention, co-marketing, cold-email, community-marketing, competitor-profiling, competitors, copy-editing, copywriting, cro, customer-research, directory-submissions, emails, events, free-tools, image, influencer-marketing, launch, lead-magnets, marketing-council, marketing-ideas, marketing-loops, marketing-plan, marketing-psychology, offers, onboarding, paywalls, popups, pricing, product-marketing, programmatic-seo, prospecting, public-relations, referrals, revops, sales-enablement, schema, seo-audit, signup, site-architecture, sms, social, video.

npx skills add coreyhaines31/marketingskills -a claude-code

Steps change between versions. Check the official instructions before you install.