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Copywriting Claude skill

The Copywriting skill helps an AI assistant write, rewrite, or improve marketing copy for web pages such as homepages, landing pages, and pricing pages.

  • MIT licence
  • ★ 55,500 on GitHub (whole repository)
  • Verified against its source 19 Oct 2026
View SKILL.md Repository

What the Copywriting skill does

It lets the assistant draft marketing copy for pages like the homepage, landing pages, and pricing pages, including headlines, subheadlines, calls to action, section headers, and body copy. It is used when a user wants to write, rewrite, or improve that kind of marketing copy.

What it covers

  • Writes page copy for headlines, subheadlines, CTAs, and section copy
  • Declines unsupported claims and names the evidence needed to unlock them
  • Provides headline and CTA alternatives with rationale

How to install it

In Claude Code

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

This plugin also installs: ab-testing, ad-creative, ads, ai-seo, analytics, aso, attribution, churn-prevention, co-marketing, cold-email, community-marketing, competitor-profiling, competitors, content-strategy, copy-editing, cro, customer-research, directory-submissions, emails, events, free-tools, image, influencer-marketing, launch, lead-magnets, marketing-council, marketing-ideas, marketing-loops, marketing-plan, marketing-psychology, offers, onboarding, paywalls, popups, pricing, product-marketing, programmatic-seo, prospecting, public-relations, referrals, revops, sales-enablement, schema, seo-audit, signup, site-architecture, sms, social, video.

What you need

In its documentation's own words:

  • “Account permissions and code execution must allow skills”

Steps change between versions. Check the official instructions before you install.