Community · by coreyhaines31

Conversion rate optimization (CRO) Claude skill

The Conversion rate optimization (CRO) skill lets an AI assistant review marketing pages and propose edits to lift conversion rates.

MIT licence
★ 55,500 on GitHub (whole repository)
Verified against its source 19 Oct 2026

View SKILL.md Repository

What the Conversion rate optimization (CRO) skill does

The assistant examines marketing pages and offers practical suggestions for getting more visitors to convert. It applies when someone seeks to boost results on any landing page or form, and it addresses how clear the value proposition is, the wording of buttons, trust signals such as customer logos and guarantees, and the number of form fields.

What it covers

Form optimization guidance via references/form.md

How to install it

In Claude Code

/plugin marketplace add coreyhaines31/marketingskills

/plugin install marketing-skills

This plugin also installs: ab-testing, ad-creative, ads, ai-seo, analytics, aso, attribution, churn-prevention, co-marketing, cold-email, community-marketing, competitor-profiling, competitors, content-strategy, copy-editing, copywriting, customer-research, directory-submissions, emails, events, free-tools, image, influencer-marketing, launch, lead-magnets, marketing-council, marketing-ideas, marketing-loops, marketing-plan, marketing-psychology, offers, onboarding, paywalls, popups, pricing, product-marketing, programmatic-seo, prospecting, public-relations, referrals, revops, sales-enablement, schema, seo-audit, signup, site-architecture, sms, social, video.

npx skills add coreyhaines31/marketingskills --skill cro copywriting

What you need

In its documentation's own words:

“Account permissions and code execution must allow skills”

Steps change between versions. Check the official instructions before you install.